At Media Mafia, we combine our experience with our love of learning and experimenting to find the best tools, materials, and software for your communications technology needs. When it comes to finding the right tools and materials to communicate our clients’ messages, we live by the following five rules:

1. One hour of research saves three hours in the lab.

At Media Mafia, we’re constantly researching the latest and greatest in communications technology, and we use what we learn to save you, our customers, time and money.

How do we do that? We start by determining the best communications technology for your needs. Will classic or cutting edge technology work better when communicating your message? Is Open Source or licensed software better for your business? Quite often, the answer is a combination.

Answering these questions can be an overwhelming task for many people, but we’ll leave no stone unturned until we find the right communications technology for your customers, your business, and your bottom line.

2. Combine classic and modern media.

With new communications tools and mediums popping up every day at lightning speed, it’s more important than ever to understand the cutting edge of technology. Not only will we help you stay on top of modern technology, we’ll help you rule out the stuff that you don’t need, so you can focus your time and money on the ones you do need.

What we won’t do is rule out classic tools, such as guitars, microphones and drums, or old school materials, such as business cards, flyers, and photography. We know that there are many tried and true tools and materials that should not be replaced by more modern ones, but rather, enhanced by them.

We have an arsenal of classic and modern media resources at our disposal to provide a full solution of tools and materials to communicate your message.

3. Use the right software for the right project.

These days, the best way to stay ahead of the curve in communications technology is to stay ahead of the curve in the latest software – and as rapidly as it’s changing, that’s a tall order for most people. We, however, live for this stuff. If there’s software out there that works for your business, whether it’s free Open Source software or paid, licensed software, we’ll find it.

Free, Open Source Software – Experts everywhere are creating, testing, documenting, and supporting free, Open Source software. Even companies like Google have invested in Open Source software, making it extremely powerful in the world of communications technology.

We know a lot about Open Source software, because we research, test, and contribute to it regularly. To learn more about Open Source software, visit www.opensource.org.

Paid, Licensed Software – Sometimes, it makes the most sense to invest in software that’s licensed and supported by commercial companies like Adobe and Microsoft. Depending on the type of technology, paid software can be more scalable to your company’s needs. It can also be easier for average users to get the support they need if they pay for software. That brings us back to the subject of saving our customers money. Did you know that Adobe Photoshop CS4 costs $699.00? At Media Mafia, we license software for you at a discounted rate so you pay less for it.

4. Hire people who love this stuff.

Our team members are well experienced in using classic technologies; they have a passion for learning the latest tools and tricks of the trade; and they love to mix up the classic with the modern whenever they can. Our talent spans from classically trained artists and musicians to computer software and hardware experts. When it comes to communications technology, we have all of your bases covered.

5. Understand the business goals first. Make the technology decisions second.

Most importantly, we do what it takes to understand the current state of your business, your goals, and your challenges. We combine that understanding with our knowledge of ever-changing communications technology to help you determine the best solutions for your business.